Automating social media

In today’s world of social media, high-quality content is the key to successful audience engagement. However, creating posts can be a time-consuming process, especially when integrating design, text, and brand identity.

Our developed workflow automates the entire process of creating posts for Instagram and Twitter by fetching a ready-made design from Canva and generating descriptions via ChatGPT, seamlessly publishing them to selected social networks.

This solution significantly reduces content preparation time, ensures brand consistency, and enables quick interaction with your audience.

Example of Use

The workflow automatically posts quotes on a predefined schedule. Images and descriptions are generated by artificial intelligence based on predefined rules and templates.

Once generated, the image and description are automatically uploaded to the selected social network, creating a ready-to-publish post.

This approach ensures:

  • Quick and convenient creation of high-quality content
  • Brand style consistency without additional effort
  • Time savings on routine tasks

The system allows you to focus on strategy development while leaving all the technical work to automation.

Key Tasks

  • Load a template image with valid content
  • Generate a high-quality post description based on defined sources and rules
  • Publish the final post according to a set schedule on selected social networks

Workflow Overview

Workflow overview

Workflow structure:

  • Tools → Increment function ensures sequential post scheduling and prevents duplicates
  • Canva → Export a Design fetches the post’s image design
  • Dropbox → Upload a File stores the design in Dropbox for further use
  • Dropbox → Make an API Call generates a temporary link to the image
  • OpenAI → Analyze Images creates a post description based on predefined sources and formatting rules
  • Instagram → Create a Photo Post publishes a new post with the generated image and description

Conclusion

Automating post creation for Instagram and Twitter combines convenience and efficiency. This workflow integrates design, text, and branding rules into a unified process. By fetching images from Canva into Dropbox, generating text via ChatGPT, and automating post publishing, your content remains high-quality, consistent, and timely. This solution saves time, minimizes routine tasks, and allows you to focus on key aspects of your marketing strategy.